As part of the project CubaCreativa [2014]
Creativity is the capacity of human beings to generate new ideas. It tends to flourish in extreme or crisis moments, although not exclusively. When creativity emerges as a response to emergency or scarcity conditions, it acquires predominance in all areas of cultural, economic, and social organization, as is the case in Cuba. This artistic research project focuses on social creativity, heritage, tradition, popular culture, and the culture of survival. Each presentation of this collaborative and multimedia project varies in both format and media, from the organization of a seminar, an academic publication, or an interactive installation.
CubaCreativa [Chronicles GUYANA] is a study of the ongoing trade of goods between Cuba and Guyana, facilitated by so-called mules. Due to Guyana’s visa-free status for Cuban citizens, approximately 3,000 people traveled to Georgetown in 2018, primarily to purchase clothing and footwear at low prices, which they later resold for profit in Cuba. Guyana offers a network of stores with affordable prices for these items, which are often challenging to find in Cuba’s formal market.
The artist joined a family engaged in this activity on multiple occasions, meticulously documenting their buying processes, packaging methods, and customs strategies.
The project culminated in a video story shared on the two most popular social networks in Cuba at the time: Facebook and Instagram. Through this video, the artist aimed to simplify the path for other Cubans interested in undertaking similar activities. The video serves as a DIY guide, providing practical instructions and insights.
Special thanks to: Yainet Rodríguez, Julia Weist, Lizabel Monica and Yonlay Cabrera.
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